Nir Eyal taught behavioral design at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He writes, consults, and teaches about the intersection of psychology, technology, and business at NirAndFar.com. His writing has been featured in Harvard Business Review, the Atlantic, Time, The Week, Inc., and Psychology Today.

His 2014 book, Hooked: How to Build Habit-Forming Products, is a Wall Street Journal best seller, has been translated in over eighteen languages, and won the “Marketing Book of the Year” award from 800 CEO Read.

Julie Li cofounded NirAndFar.com, where she works to bring the latest insights on time management, behavioral design, and consumer psychology to a growing global audience. Julie previously cofounded two start-ups and helped lead both companies to acquisition.

"Indistractable provides a framework that will deliver the focus you need to get results.”

—James Clear, author of Atomic Habits

"If you value your time, your focus, or your relationships, this book is essential reading. I’m putting these ideas into practice."

—Jonathan Haidt, author of The Righteous Mind

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.

What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become “indistractable?”

International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.

Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Inside, Eyal overturns conventional wisdom and reveals:

Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it

What really drives human behavior and why “time management is pain management”

Why your relationships (and your sex life) depend on you becoming indistractable

How to raise indistractable children in an increasingly distracting world

Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.