Thomas Nelson 2017-10-10 Hardcover 9780718033323
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##基礎的就是墜吼滴！Clarity, clarity, clarity / Help customers survive, thrive and find their tribe / Your brand is the guide, not the hero
評分 評分 評分這個月的第10本書，目標達成，yay! 非常通俗易懂、實用的marketing入門書，於企業宣傳於個人在職場的自我推銷同樣適用。 Clarify your message so customers will listen: a CHARACTER who wants something encounters a PROBLEM and meets a GUIDE who gives him a PLAN, and CALLS HIM TO ACTION, which helps him AVOID FAILURE and ends in a SUCCESS.
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