具體描述
From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
用戶評價
##很難再用這樣的文字來駕馭這麼一個複雜體瞭
評分##寫的太瑣碎瞭，各種大小事情寫瞭一籮筐，反而分不清主次瞭。
評分##The making of Amazon empire.
評分##The making of Amazon empire.
評分##亞馬遜的快速發展和其在很多方麵成為一個不受歡迎的工作場所並不衝突。我更喜歡這本書關於貝佐斯厭惡工會，拒絕給與員工巨大的薪酬迴報，避免穩步增加股權激勵，收購WaPo後凍結養老金計劃，削減長期員工的退休福利，艱難的勞工談判這些記錄。當舊法律不再適用於科技巨頭，監管的連續性無法對創新的實驗性迅速響應，亞馬遜和貝佐斯建立的個人王國捆綁世界政治經濟不可避免。
評分##零零碎碎纔聽完，不是很喜歡，主要是因為大部分的章節都試圖兼顧商業邏輯和諸多涉事人的生平八卦，結果反而挺distracting的，而讀完我作為讀者覺得這兩個目標都沒有達到。
評分##從書籍電商、AWS串流、再到生鮮零售及背後複雜的物流網絡，每個支線都是一個獨立的生意但又互相支撐加強組成一個非常具有韌性的組織，講企業架構與產品線的雙嚮成長寫的還是很引人入勝// 後麵幾章著力於對亞馬遜商業模式的反思 - 我倒是覺得寫的太淺嘗輒止還不如另外開一本XD
評分##開頭的引言完美概括瞭亞馬遜以及貝索斯的矛盾：我一直覺得很奇怪，我們日常贊美的人的特質--善良，慷慨，開放，誠實，理解以及共情--都和人類係統的失敗相關聯。而那些我們討厭的特質--嚴厲，貪婪，占有欲，卑鄙，自大以及自我為中心--都和成功緊密相關。但往往，人們在贊美第一種特質的同時，卻欣賞第二種特質産生的結果。
評分##8/10. 沒啥深度但是八卦多，好看。需要注意的是這本書其實是作者前一本書的The Everything Store的續作，敘事是從2010年左右開始的。
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