具體描述
“A sequel to The Social Network” —The New York Times
“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter
Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.
At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
用戶評價
##第一次用insta是因為那個驚艷的寶麗來icon，發展到今天真的厲害，初期有Kevin 的文藝堅持和精選內容定瞭調。故事從被收購以後就精彩起來，他們居然直接承認stories是抄的，還有和fb的權力製衡。我現在好像可以不用執著要進ig team瞭，family of apps都一樣。
評分##很多年以前就已經放棄使用FB瞭，可能因為朋友圈更多在微信上，也受不瞭FB各類信息的狂轟濫炸，從産品美學的角度來講，一直都更喜歡Ins，卻始終沒有好好用起來。這本書一半是關於Ins的創業、被收購、試圖融入，及最終創始人的失望和離開；另一半則是關於social network對我們生活、文化的影響和塑造。迴顧瞭自己10多年來使用過的app，從最初myspace的歐洲旅行見聞，FB的海外同學同事群，Flickr上歐洲7年所有美好生活的照片，到微博見識瞭國內輿論的大韆世界，微信沉澱瞭所有國內的朋友圈，linkedin維係海外職場關係，豆瓣記錄瞭這些年來讀過的書、看過的電影，還有不少那些短暫使用過的産品...當有一天個人不存在於這個世界之時，所有這些data也是我們曾經存在過的意義和證明吧
評分##IG給我們的生活帶來瞭那麼多改變，無論是商業，科技還是文化，路的盡頭卻是被紮剋伯格再次改變。兩傢公司的願景分歧那麼大，一傢是小而美的to capture and share the world's moments，另一傢是粗暴的move fast and break things，一開始的結閤就注定瞭莫得善終，更何況FB就是那個既想幫你梳妝打扮但又不允許你比她美的繼姐。IG原本可以是那個扳倒無良FB的存在，現在卻變成瞭平行世界裏被微軟收購瞭的蘋果。看完去翻瞭Dorsey和Systrom的IG，兩個都不再更新瞭，也不知道現在和好瞭沒，這倆也很幽靈船啊。
評分##最近幾天晚上讀瞭這本講Instagram發展的新書，goodreads和豆瓣上的評分都還不高，卻是我心中今年最好的創始人和公司傳記。
評分##Interesting read. The topic is definitely 90% of this book - writing and insight is mediocre. Very informative for me in terms of the process of putting together an app, a digital product in our age. Programming is just a part of it (and not the most important part by any measure).
評分##看到後麵最心纍的莫過於辦公室政治。學會如何在紮剋伯格的野心麵前說不。
評分##書名挺有意思的，Instagram 明明就是靠濾鏡起傢的，整本書卻沒有使用濾鏡來講述整個發傢史。
評分##昨天看新聞Facebook宣布未來將拿齣10億補貼挖tiktok的大V，Kevin Systrom當年最有眼光的決策是拒絕給traffic付費，麵對post就讓服務器崩潰的巨型流量Justin Bieber也不妥協。如今social media已經成為一個完整的産業，不僅僅是映射文化，還影響、改變文化，Systrom那套已經不再適用産業化後的IG。1、IG是“community”概念的創始人，此書對“community”的完整敘述有調查記者般的洞察；2、Facebook支持IG獨立運營，有Systrom的幫助纔敲定收購頭鐵的WhatsApp；3、算法重新分配feed、stories，Facebook做不到的IG做到瞭，微信朋友圈三天可見也實現瞭同樣的效果。4、應對bully方法上最優的是知乎
評分##普通吧 流水賬 不如Chaos Monkey
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