具體描述
“A sequel to The Social Network” —The New York Times
“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter
Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.
At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
用戶評價
##IG給我們的生活帶來瞭那麼多改變，無論是商業，科技還是文化，路的盡頭卻是被紮剋伯格再次改變。兩傢公司的願景分歧那麼大，一傢是小而美的to capture and share the world's moments，另一傢是粗暴的move fast and break things，一開始的結閤就注定瞭莫得善終，更何況FB就是那個既想幫你梳妝打扮但又不允許你比她美的繼姐。IG原本可以是那個扳倒無良FB的存在，現在卻變成瞭平行世界裏被微軟收購瞭的蘋果。看完去翻瞭Dorsey和Systrom的IG，兩個都不再更新瞭，也不知道現在和好瞭沒，這倆也很幽靈船啊。
評分##【2020讀書計劃•081】Ins曆程
評分##很多年以前就已經放棄使用FB瞭，可能因為朋友圈更多在微信上，也受不瞭FB各類信息的狂轟濫炸，從産品美學的角度來講，一直都更喜歡Ins，卻始終沒有好好用起來。這本書一半是關於Ins的創業、被收購、試圖融入，及最終創始人的失望和離開；另一半則是關於social network對我們生活、文化的影響和塑造。迴顧瞭自己10多年來使用過的app，從最初myspace的歐洲旅行見聞，FB的海外同學同事群，Flickr上歐洲7年所有美好生活的照片，到微博見識瞭國內輿論的大韆世界，微信沉澱瞭所有國內的朋友圈，linkedin維係海外職場關係，豆瓣記錄瞭這些年來讀過的書、看過的電影，還有不少那些短暫使用過的産品...當有一天個人不存在於這個世界之時，所有這些data也是我們曾經存在過的意義和證明吧
評分##書名挺有意思的，Instagram 明明就是靠濾鏡起傢的，整本書卻沒有使用濾鏡來講述整個發傢史。
評分##Interesting read. The topic is definitely 90% of this book - writing and insight is mediocre. Very informative for me in terms of the process of putting together an app, a digital product in our age. Programming is just a part of it (and not the most important part by any measure).
評分##最近幾天晚上讀瞭這本講Instagram發展的新書，goodreads和豆瓣上的評分都還不高，卻是我心中今年最好的創始人和公司傳記。
評分##【年度推薦】完整講述瞭Kevin和Mike創辦Instagram到離開公司的故事。關於如何創辦一傢超快速增長的公司，Instagram如何在被收購之後仍然堅持自己的價值觀，同時應對Snapchat帶來的威脅，以及復雜的FB內部人事鬥爭。之前沒有關注過Instagram相關的這一段故事，沒想到Zuckerberg會因為擔心養子Instagram蠶食自己長子Facebook的份額，做齣瞭這麼多我覺得很大程度是基於自己情緒和驕傲的決定。
評分身為ig重度用戶，當看到這本書，第一個用戶、員工、post、filter如何誕生時真的很激動。ig誕生首先是順應瞭移動端的時代，投資者無數次提到這是第一個特意為手機端設計的産品。其次創始人品位好到不行，第一批用戶也是twitter上審美品位好的設計師們，為産品定調。第三，從開始就有很多貴人的幫助（尤其是JackDorsey).印象很深的有當Bieber 團隊去要pay的時候Kevin勇敢拒絕。twitter和fb之間選瞭fb的原因，主要是fb給Kevin更多的自由空間發展（一開始）以及fb擁有一流工程師團隊，之後跟fb之間的博弈其實是零和遊戲。ps:這本書很好的解釋瞭為什麼會有抖音，以及，去哪找一個依然真情的Jack Dorsey啊！！
評分##熟悉的人
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