具體描述
Jaime Levy
擁有二十多年交互實踐經驗的用戶體驗策略專傢。她的交互設計谘詢公司JLR Interactive為創業公司以及思科、索尼等大型企業打造可持續的創新型互聯網解決方案。Jaime熱心於幫助世界各地的人們實踐用戶體驗的創新方法，同時在南加利福尼亞大學兼任教授。
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
用戶評價
##對初學者有幫助的工具書，什麼都有的大雜燴，不算老，案例to C為主。學到瞭be intraprenuerial和一些business model的框架。
評分 評分 評分##very detailed, can execute step by step. However, not suitable for every situation
評分 評分 評分##very detailed, can execute step by step. However, not suitable for every situation
評分 評分多年前就入瞭，沒想到直到今天有個培訓項目逼到自己要去讀它以參考其方式方法。 不過也許就是專業，有些書隻有到那個點上讀它，纔可聞其味。 https://www.millielin.com/blog/2020-06-09-ux-strategy-reading-notes/
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