具体描述
Jaime Levy
拥有二十多年交互实践经验的用户体验策略专家。她的交互设计咨询公司JLR Interactive为创业公司以及思科、索尼等大型企业打造可持续的创新型互联网解决方案。Jaime热心于帮助世界各地的人们实践用户体验的创新方法，同时在南加利福尼亚大学兼任教授。
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
用户评价
##即便已经算是资深，读了读还是觉得有不少值得借鉴的地方，特别是前半部分align UX和公司产品理念，中间关于competitor的细分。算是UX人的工具书，还是值得读的
评分 评分##standard
评分##可能更面相创业者吧，单纯做ux的话很多地方用不到。但是不能否认ux本身就是一个混杂了许多因素的东西
评分##very detailed, can execute step by step. However, not suitable for every situation
评分 评分 评分##标题UX Strategy实在很难理解。其实就是最开始验证产品的过程，本文的副标题说得很准确——How to Devise Innovative Digital Products that People Want。适合做产品，设计师想涉及产品的Big picture，创业的同学阅读。
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