This is the first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, "101 Design Methods" approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
##有一些方法過於理想化/理論瞭,不過整體來說還是很不錯
評分##nuclear arsenals for UX design
評分##在Creative and Design Center隨便翻閱,感覺和SRID課程內容很像,但感覺並沒有什麼意思,說得很虛,所以沒有耐下心來仔細看…纔發現大部分專業的書籍都是如此,都很虛很簡單。 Vijay Kumar的這本書浩浩瀚瀚介紹瞭101個跟設計思考或者創新相關的工具,一開始會被嚇到,一是欽佩,二是覺得掌握瞭這個百寶箱是不是就無往不利瞭? 可是,通讀完會有一個明顯的睏惑是,對於你具體的項目或具體的情境,你應該用什麼工具呢?或者是在業界大傢用的最多的是什麼...
評分##設計專業的學術人手一本。。。以至於看到poster就覺得親切。。。
評分 評分##nuclear arsenals for UX design
評分 評分##還是在設計思維的課程中的reading list
評分##看完去搞傳銷
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