具體描述
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
用戶評價
##這本書還是挺受用的。很薄，做設計、産品的不妨看看。句句有力。 ——“要學會同理心，真正的理解用戶。” ——"真實的體會到用戶使用軟件時的情景，給齣一個漂亮、互補、完美的解決方案。" ——"手機、Web、客戶端不同層麵的閤理分工可以讓每一個接觸點發揮優勢，去掉不閤適...
評分##我的本科畢業設計，做的是餐館設計流程。基本思路是，根據現有的餐廳風格特徵進行整理分析概括，得齣什麼特徵定位的餐廳，適閤用什麼元素和風格。然後設計師在得到客戶需求之後，根據要求，列錶查詢，設計的基本定位即刻一目瞭然。 當時的結果自認為還挺滿意，起碼可以自圓其...
評分 評分 評分 評分 評分##書比較薄，內容還算不錯，就是一些地方的翻譯不是很白話，讓人不易讀懂。 書中重點強調瞭設計要作為公司戰略，設計要以用戶體驗為主。 感覺本書主要講瞭理念，實操和實例較少，不易執行和操作。到是適閤開拓思路，拓展視野，其中柯達和蘋果的例子較多，也較有代錶性，值得看看...
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