具體描述
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
用戶評價
##瞭解曆史，更加讓我思考一些事情
評分##棄 - 屬於一篇大西洋月刊就能說清也很有意思的thesis 但是弄瞭個book deal 所以必須擴成一本書於是過於冗長。作者對科技立法時事總有解讀，fo個twitter 還是蠻好的。
評分##大傢都在爭奪注意力，這是搶大傢時間的戰場。廣告的誕生，媒體的話語權，觀眾的反擊（遙控器）。微博博客搜索引擎都是為瞭你看廣告，新自媒體時代你就是注意力商人，可以發文章可以發自拍。
評分##從兜售萬能蛇油的早期把戲，到統治傢庭閑暇時間的廣播，再到鋪天蓋地都是廣告的電視，又到互聯網、社交網絡崛起無邊際地打探私人隱私，人們的注意力被廉價收集再高價倒手。從這個角度反映瞭美國人民的廣告熱情是由來已久的文化傳統。與實際生活較為貼近，理解上略有隔膜。
評分##“如果有一個商品或者服務是免費的，那你就是那個商品”。audible聽完，喜歡作者的思路、組織、語言。
評分##3.5吧，tim wu的這本書跟之前的master switch風格一直，從傳播技術的演進換瞭個角度來講怎麼gain attention and sell it。但是似乎他自己也沒有理的很順。感覺有一團漿糊，更像是流水賬。思考和有意義的發問少瞭一些。
評分##“如果有一個商品或者服務是免費的，那你就是那個商品”。audible聽完，喜歡作者的思路、組織、語言。
評分##“如果有一個商品或者服務是免費的，那你就是那個商品”。audible聽完，喜歡作者的思路、組織、語言。
評分##很好看
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