The Attention Merchants

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Tim Wu
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Knopf 2016-10-18 Hardcover 9780385352017

具體描述

Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.

One of the Best Books of the Year

The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.

This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value

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##每一個時代的人們使用注意力的方式,都是主導這個時代的媒體技術決定的。幾乎每次都是人在適應技術,而不是技術適應人。 今天要說的這本書叫《注意力商人》,可以說是一本注意力産業史,一段圍繞著注意力發生的一段曆史。本書從這樣一個故事開始:一個即將倒閉的學校,獲得瞭商人無償的贊助,而唯一的要求就是在學校裏麵張貼各種廣告。這就是注意力商人最早的雛形。現在我們都知道瞭廣告的力量,但在...  

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具體來說,可以當作一本時間軸+科技作用於廣告人腦思維的腦圖結構書。

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##基本是一部美國廣告業簡史。從1833年第一張以廣告為主要收入的報紙《紐約太陽報》開始講起,到海報,郵購,廣播,電視,直到2015年蘋果的Safari瀏覽器攔截廣告,講期間廣告業的人和事。提到瞭許多當時比較轟動的媒體、節目。 作者用注意力的搶奪這個主綫來組織全書的素材。從報...  

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##Ad means everything?

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