具體描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用戶評價
##This book has everything! This book is everything! Gosh, I laughed and cried.
評分##看標題就覺得很美式 如果是中國的企業自傳 那標題都很 …… 什麼 九死一生 九敗一勝 從絕望中尋找希望 = =
評分##看標題就覺得很美式 如果是中國的企業自傳 那標題都很 …… 什麼 九死一生 九敗一勝 從絕望中尋找希望 = =
評分##Nike的創始人骨子裏也是個好marketer,雖然他在書裏拿沒有任何理論支撐的廣告營銷開玩笑……書本身寫的很誠懇，很真實，沒有那種成功人士的傻逼勁兒
評分##很慶幸在人生的這個階段讀到這本書。Phil常常提到來自童年時期以的insecurity, 以至於一次退休瞭的Phil和妻子在街上遇到瞭比爾蓋茨和巴菲特，假裝拉傢常的時候心裏還在想著自己的身傢跟這兩位比低瞭好多倍，心裏有點被intimidated到。同樣insecure的我讀到這裏會心一笑，緊接著又是一聲嘆息：“誒原來這缺乏安全感的毛病真是要伴隨終身瞭啊！”但願我能像Phill一樣，藉著這因為缺乏安全感而永遠unsettling的心，一直追隨所謂的calling。Don't stop.
評分##印象最深的還是 1971-1975的部分，一直有那麼多讓人為它的命懸一綫而屏息凝神的時刻。很多讓我想起我們當時在領導力計劃時看John Adams的感受——那些後來看起來意義重大的曆程，其實哪裏有那麼多肅穆齊整的時刻，都是踉踉蹌蹌、跌跌撞撞，在各種混亂與捉襟見肘中籌措應對（scramble），拖著腿走、滾、爬、往前行，然而就這樣堅持下來。
評分##印象最深的還是 1971-1975的部分，一直有那麼多讓人為它的命懸一綫而屏息凝神的時刻。很多讓我想起我們當時在領導力計劃時看John Adams的感受——那些後來看起來意義重大的曆程，其實哪裏有那麼多肅穆齊整的時刻，都是踉踉蹌蹌、跌跌撞撞，在各種混亂與捉襟見肘中籌措應對（scramble），拖著腿走、滾、爬、往前行，然而就這樣堅持下來。
評分##寫得太感人瞭，一點架子也沒有，發自內心，最後我看哭瞭
評分##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
相關圖書
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2026 book.tinynews.org All Rights Reserved. 静思书屋 版权所有