具體描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用戶評價
##寫得太感人瞭，一點架子也沒有，發自內心，最後我看哭瞭
評分##很慶幸在人生的這個階段讀到這本書。Phil常常提到來自童年時期以的insecurity, 以至於一次退休瞭的Phil和妻子在街上遇到瞭比爾蓋茨和巴菲特，假裝拉傢常的時候心裏還在想著自己的身傢跟這兩位比低瞭好多倍，心裏有點被intimidated到。同樣insecure的我讀到這裏會心一笑，緊接著又是一聲嘆息：“誒原來這缺乏安全感的毛病真是要伴隨終身瞭啊！”但願我能像Phill一樣，藉著這因為缺乏安全感而永遠unsettling的心，一直追隨所謂的calling。Don't stop.
評分##謙遜平和 坦誠真切 “It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”
評分##上班路上聽到Phil Knight說二兒子齣生，自己第一反應是有瞭a pair of sons的時候直接笑齣聲來，真真是shoe dog.
評分##20160609-20160708。本書隻是講瞭耐剋草創時期的人和事。他害羞內嚮的性格，他無限熱愛的事業，他的誌同道閤的朋友們，他的感情史，他麵對競爭對手的害怕和絕地反擊。作者一直說他害羞，其實書中不乏笑點，想必也是一個悶騷男。
評分##Nike的創始人骨子裏也是個好marketer,雖然他在書裏拿沒有任何理論支撐的廣告營銷開玩笑……書本身寫的很誠懇，很真實，沒有那種成功人士的傻逼勁兒
評分##看傳記感受他人的精神麵貌，彌補上班生活孤島的狀態。看完想買一雙 pre montreal 跑鞋。
評分##謙遜平和 坦誠真切 “It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”
評分##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
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