具體描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用戶評價
##Nike的創始人骨子裏也是個好marketer,雖然他在書裏拿沒有任何理論支撐的廣告營銷開玩笑……書本身寫的很誠懇，很真實，沒有那種成功人士的傻逼勁兒
評分##寫得太感人瞭，一點架子也沒有，發自內心，最後我看哭瞭
評分##很慶幸在人生的這個階段讀到這本書。Phil常常提到來自童年時期以的insecurity, 以至於一次退休瞭的Phil和妻子在街上遇到瞭比爾蓋茨和巴菲特，假裝拉傢常的時候心裏還在想著自己的身傢跟這兩位比低瞭好多倍，心裏有點被intimidated到。同樣insecure的我讀到這裏會心一笑，緊接著又是一聲嘆息：“誒原來這缺乏安全感的毛病真是要伴隨終身瞭啊！”但願我能像Phill一樣，藉著這因為缺乏安全感而永遠unsettling的心，一直追隨所謂的calling。Don't stop.
評分##看傳記感受他人的精神麵貌，彌補上班生活孤島的狀態。看完想買一雙 pre montreal 跑鞋。
評分##Nike的創始人骨子裏也是個好marketer,雖然他在書裏拿沒有任何理論支撐的廣告營銷開玩笑……書本身寫的很誠懇，很真實，沒有那種成功人士的傻逼勁兒
評分##創業的部分就是另一本“創業維艱”。Phil Knight 在書裏經常用到”He is my people”這句話，也就是他所說的有共同理想並願意為之努力的“Shoe Dog”，到後半段覺得商業眼光判斷很重要，識人更重要。被 Phil 四處差遣滅火和發展新業務的 Johnson，坐著輪椅照樣搞定展銷會的 Woodell，Nike 的成功的重要原因之一在於集結瞭這一群 Shoe Dog. 最後 Phil 說，他發現年輕人對時局很悲觀，他承認大時代和運氣很重要，非常重要。可是怎麼也比二戰後更好，機會更多，還是一句老話：越努力越幸運。
評分##看傳記感受他人的精神麵貌，彌補上班生活孤島的狀態。看完想買一雙 pre montreal 跑鞋。
評分##有趣且誠實：Luck plays a big role. Hard work is critical, a good team is essential, brains and determination ave invaluable, but luck may decide the outcome. 不知道我是不是唯一一個關注Fujimoto, Phil從Onitsuka收買的間諜, 在東窗事發後下場如何的人...
評分##在禪者的初心中鈴木俊隆雲：在初學者看來可能性極多，而在大師眼中寥寥無幾。不由想到師傅常與我說的--拳打韆遍自化，手眼身法步，精神氣力功。人一輩子，能做好一件事，便極不易，而大多數人，本源便沒有做好一件事的能力。奈特用一輩子做好瞭一雙鞋，這雙鞋的品牌價值高達300多億美金，它叫耐剋。奈特用耐剋連接瞭無數體育運動愛好者的心，從普雷方丹到麥剋喬丹，從老虎伍茲到第一次參加奧運會的中國體育健將們，鞋狗的心路曆程，讀來時而讓人熱血沸騰，時而令人潸然淚下，全書用一個詞來概括--切膚！奈特很早就發現，信仰讓人無法抵抗，他堅定地信仰，能創造一款讓人們舒適地跑幾公裏的鞋子，會讓這個世界變得更加美好。他把運動鞋的運動功能發展成瞭日常生活和時尚功能。簡單的“誠實”在企業運作中起到瞭巨大的作用，也數次讓企業化險為夷。
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