具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
耐克创始人回忆录，一群shoe dogs的坚持成就了今日的耐克。耐克前18年是跌宕起伏的18年，与鬼冢虎的恩恩怨怨，与银行的博弈现金流的枯竭，甚至遇到政治阻力，精彩纷呈。1962年，奈特先生去日本Kobe(神户)与鬼冢株式会社谈判代理Tiger牌运动鞋事宜，后来科比和老虎都成为耐克最具影响力的代言人，冥冥之中有天意
评分##It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
评分##看传记感受他人的精神面貌，弥补上班生活孤岛的状态。看完想买一双 pre montreal 跑鞋。
评分##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
评分##印象最深的还是 1971-1975的部分，一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程，其实哪里有那么多肃穆齐整的时刻，都是踉踉跄跄、跌跌撞撞，在各种混乱与捉襟见肘中筹措应对（scramble），拖着腿走、滚、爬、往前行，然而就这样坚持下来。
评分##Nike的创始人骨子里也是个好marketer,虽然他在书里拿没有任何理论支撑的广告营销开玩笑……书本身写的很诚恳，很真实，没有那种成功人士的傻逼劲儿
评分##謙遜平和 坦誠真切 “It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”
评分##在禅者的初心中铃木俊隆云：在初学者看来可能性极多，而在大师眼中寥寥无几。不由想到师傅常与我说的--拳打千遍自化，手眼身法步，精神气力功。人一辈子，能做好一件事，便极不易，而大多数人，本源便没有做好一件事的能力。奈特用一辈子做好了一双鞋，这双鞋的品牌价值高达300多亿美金，它叫耐克。奈特用耐克连接了无数体育运动爱好者的心，从普雷方丹到麦克乔丹，从老虎伍兹到第一次参加奥运会的中国体育健将们，鞋狗的心路历程，读来时而让人热血沸腾，时而令人潸然泪下，全书用一个词来概括--切肤！奈特很早就发现，信仰让人无法抵抗，他坚定地信仰，能创造一款让人们舒适地跑几公里的鞋子，会让这个世界变得更加美好。他把运动鞋的运动功能发展成了日常生活和时尚功能。简单的“诚实”在企业运作中起到了巨大的作用，也数次让企业化险为夷。
评分##最有意思的地方是对团队中那些misfits的描写，尤其是Johnson，让人想到硅谷里的Jared：作者如此残忍对待他，竟然还反以为傲，让我反感。好的方面来说，我也不住感慨有志同道合的伙伴一起创业，想必是最幸福的事。可故事有点失衡：有的细节絮絮叨叨，有的情节又一晃而过。此外，同样是优秀的年轻人，Penny就没机会创造自己的一片天，而是在家带孩子，让我有点唏嘘。最后，我对他absent father的形象耿耿于怀
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