具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
##20160609-20160708。本书只是讲了耐克草创时期的人和事。他害羞内向的性格，他无限热爱的事业，他的志同道合的朋友们，他的感情史，他面对竞争对手的害怕和绝地反击。作者一直说他害羞，其实书中不乏笑点，想必也是一个闷骚男。
评分##“Because I honestly wished I could do it all over again.”
评分##Nike的创始人骨子里也是个好marketer,虽然他在书里拿没有任何理论支撑的广告营销开玩笑……书本身写的很诚恳，很真实，没有那种成功人士的傻逼劲儿
评分##最有意思的地方是对团队中那些misfits的描写，尤其是Johnson，让人想到硅谷里的Jared：作者如此残忍对待他，竟然还反以为傲，让我反感。好的方面来说，我也不住感慨有志同道合的伙伴一起创业，想必是最幸福的事。可故事有点失衡：有的细节絮絮叨叨，有的情节又一晃而过。此外，同样是优秀的年轻人，Penny就没机会创造自己的一片天，而是在家带孩子，让我有点唏嘘。最后，我对他absent father的形象耿耿于怀
评分##謙遜平和 坦誠真切 “It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”
评分##看传记感受他人的精神面貌，弥补上班生活孤岛的状态。看完想买一双 pre montreal 跑鞋。
评分##“Because I honestly wished I could do it all over again.”
评分##Nike的创始人骨子里也是个好marketer,虽然他在书里拿没有任何理论支撑的广告营销开玩笑……书本身写的很诚恳，很真实，没有那种成功人士的傻逼劲儿
评分##20160609-20160708。本书只是讲了耐克草创时期的人和事。他害羞内向的性格，他无限热爱的事业，他的志同道合的朋友们，他的感情史，他面对竞争对手的害怕和绝地反击。作者一直说他害羞，其实书中不乏笑点，想必也是一个闷骚男。
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