Designing for Behavior Change epub pdf mobi txt 電子書 下載 2024
發表於2024-12-24
Designing for Behavior Change epub pdf mobi txt 電子書 下載 2024
Stephen Wendel
Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists.
At HelloWallet, he’s helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change.
Prior to joining HelloWallet, Dr. Wendel co-founded two IT companies, and conducted research on the dynamics of political behavior. He’s the co-founder of Action Design DC, a Meetup of over 800 practitioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.
Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.
Learn the three main strategies to help people change behavior
Identify your target audience and the behaviors they seek to change
Extract user stories and identify obstacles to behavior change
Develop effective interface designs that are enjoyable to use
Measure your product’s impact and learn ways to improve it
Use practical examples from products like Nest, Fitbit, and Opower
Designing for Behavior Change epub pdf mobi txt 電子書 下載 2024
Designing for Behavior Change 下載 epub mobi pdf txt 電子書Designing for Behavior Change mobi pdf epub txt 電子書 下載 2024
Designing for Behavior Change epub pdf mobi txt 電子書 下載文字功底差,信息密度低,第三章以後更是純垃圾。
評分##集結心理學專業作者與相關業內專傢的高明意見,本書將揭櫫一個現在正崛起、未來更無所不在的産品設計定律:行為改變設計。 1。理解大腦如何做決定,以及做決定的過程中如何影響行為改變 2。發現導緻改變的正確行為,為你和用戶設定目標 3。圍繞這個關鍵行為設計産品(概念設計與界麵設計) 4。根據細緻的測量與分析,改進産品的影響 讀懂心智 看穿行為 聚焦於決策的心理過程,以及這個過程如何驅動行...
評分文字功底差,信息密度低,第三章以後更是純垃圾。
評分##集結心理學專業作者與相關業內專傢的高明意見,本書將揭櫫一個現在正崛起、未來更無所不在的産品設計定律:行為改變設計。 1。理解大腦如何做決定,以及做決定的過程中如何影響行為改變 2。發現導緻改變的正確行為,為你和用戶設定目標 3。圍繞這個關鍵行為設計産品(概念設計與界麵設計) 4。根據細緻的測量與分析,改進産品的影響 讀懂心智 看穿行為 聚焦於決策的心理過程,以及這個過程如何驅動行...
評分##每迴讀都覺得這本書會派上大用場,可是讀完又覺得沒太大幫助。
評分##每迴讀都覺得這本書會派上大用場,可是讀完又覺得沒太大幫助。
評分##集結心理學專業作者與相關業內專傢的高明意見,本書將揭櫫一個現在正崛起、未來更無所不在的産品設計定律:行為改變設計。 1。理解大腦如何做決定,以及做決定的過程中如何影響行為改變 2。發現導緻改變的正確行為,為你和用戶設定目標 3。圍繞這個關鍵行為設計産品(概念設計與界麵設計) 4。根據細緻的測量與分析,改進産品的影響 讀懂心智 看穿行為 聚焦於決策的心理過程,以及這個過程如何驅動行...
評分 評分文字功底差,信息密度低,第三章以後更是純垃圾。
Designing for Behavior Change epub pdf mobi txt 電子書 下載 2024