Designing for Behavior Change epub pdf  mobi txt 电子书 下载

Designing for Behavior Change epub pdf mobi txt 电子书 下载 2024

Designing for Behavior Change epub pdf mobi txt 电子书 下载 2024


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Stephen Wendel

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发表于2024-12-24

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O'Reilly Media 2013-11-1 平装 9781449367626

Designing for Behavior Change epub pdf mobi txt 电子书 下载 2024



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书籍描述

Stephen Wendel

Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists.

At HelloWallet, he’s helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change.

Prior to joining HelloWallet, Dr. Wendel co-founded two IT companies, and conducted research on the dynamics of political behavior. He’s the co-founder of Action Design DC, a Meetup of over 800 practitioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

Learn the three main strategies to help people change behavior

Identify your target audience and the behaviors they seek to change

Extract user stories and identify obstacles to behavior change

Develop effective interface designs that are enjoyable to use

Measure your product’s impact and learn ways to improve it

Use practical examples from products like Nest, Fitbit, and Opower

Designing for Behavior Change epub pdf mobi txt 电子书 下载 2024

Designing for Behavior Change 下载 epub mobi pdf txt 电子书 2024

Designing for Behavior Change pdf 下载 mobi 下载 pub 下载 txt 电子书 下载 2024

Designing for Behavior Change mobi pdf epub txt 电子书 下载 2024

Designing for Behavior Change epub pdf mobi txt 电子书 下载
想要找书就要到 静思书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

读者评价

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##完美的对研究生课程进行了总结

评分

##Understand (how we make decisions, create action funnel, strategy for behavior change)->discover (action, actor, outcome) -> design (plan, user stories, UX, product) -> refine (measure, insight, impact)

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文字功底差,信息密度低,第三章以后更是纯垃圾。

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##完美的对研究生课程进行了总结

评分

评分

##Understand (how we make decisions, create action funnel, strategy for behavior change)->discover (action, actor, outcome) -> design (plan, user stories, UX, product) -> refine (measure, insight, impact)

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Designing for Behavior Change epub pdf mobi txt 电子书 下载 2024

类似图书 点击查看全场最低价

Designing for Behavior Change epub pdf mobi txt 电子书 下载 2024


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