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发表于2020-12-06

商品介绍



出版社: 立信会计出版社
ISBN:9787542951229
版次:1
商品编码:12040266
包装:平装
丛书名: 高职院校跨境电商“十三五”规划教材
开本:16开
出版时间:2016-08-01
用纸:胶版纸
页数:290
字数:461000
正文语种:中文,英文

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书籍描述

内容简介

  《跨境电商专业英语》的教学设计以先进的教学理论为指导,吸收了课堂教学、外语教学和专业英语学习方面的研究成果和成功经验。在教学设计中,注重学生获取直接经验和间接经验体验。
  开展自主学习,发展学生利用各种学习212具或资源自主发现、分析和解决问题的能力;同时开展小组学习,让学生学会协作和分享,培养学生团队协作精神。另外,教学设计还旨在引导课堂教学改革,充分发挥学生的学习主体性。具体的教学设计分为三个部分:Before-classExercises可要求学生利用学习资源独立完成WordStudy、TermStudy和StructureStudy任务,并将个人学习成果准备课堂分享;In-classExercises可要求学生通过PairWork或GroupWork,协作完成课文的学习,教师可以适时地给予反馈与评价;After-classExercises要求学生通过GroupWork,完成Writing任务,并以Activity形式,把习得的经验应用于实践(典型的212作任务),建议学生以视频形式提交活动作业,以便分享和评价。

目录

Part I Overview of Cross-border E-commerce
Chapter One Cross-border E-commerce (I)
Text A Cross-border E-commerce (I)
Text B Trending in China: Cross-border E-commerce
Chapter Two Cross-border E-commerce (II)
Text A Cross-border E-commerce (II)
Text B The Advantages of E-commerce

Part II Main Cross-border E-commerce Platforms
Chapter Three AiiExpress Platform
Text A AliExpress
Text B How to Make A Refund Request on AliExpress
Chapter Four DHgate Platform
Text A DHgate
Text B The Business Model of DHgate
Chapter Five Amazon Platform
Text A Amazon
Text B Using Amazon to Grow Your E-commerce Business

Part III Pre-sale services of Cross-border E-commerce
Chapter Six Product Selecting
Text A Product Selecting
Text B Product Selecting Tips for New Sellers on DHgate
Chapter Seven Product Pricing
Text A Product Pricing(DHgate)
Text B Pricing Policy
Chapter Eight Product Listing
Text A Product Listing
Text B How to Make Titles and Descriptions
Chapter Nine Platform-inside Marketing
Text A AliExpress Marketing Tools
Text B Three Product Marketing Ways
Chapter Ten SNS Marketing
Text A Facebook Marketing
Text B Social Networking Service Marketing
Chapter Eleven Mobile Marketing
Text A Wish: Mobile Marketing
Text B Mobile SEM: Vital for Mobile Marketing and Your Online Success

Part IV On-sale services of Cross-border E-commerce
Chapter Twelve Cross-border E-commerce Logistics
Text A Cross-border E-commerce Logistics
Text B EMS China
Chapter Thirteen Order Processing and Delivering
Text A Product Packaging & Delivering on AliExpress
Text B Order Processing

Part-V After-sale Services of Cross-border E-commerce
Chapter Fourteen Disputes and Complaints
Text A Dispute Rules on AliExpress (Extracted)
Text B Settling Complaints
Chapter Fifteen Customer Service of Cross-border E-commerce
Text A Customer Service
Text B Customer Relationship Management

Appendices
Appendix I Email Communications
Appendix II Models for Title Descriptions
Appendix III Models for Specifics Descriptions
Appendix IV Models for Product Descriptions
Appendix V Models for Logistics Descriptions
Appendix VI Models for Payment Descriptions
Appendix VII Models for After-sale Service Descriptions
Appendix VIII Models for Store Descriptions

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读者评价

评分

很好的书 没有图

评分

还没开始看,看得另外一本书

评分

冲着几个名人买了这本书,但不如想象的实用。

评分

浪费钱

评分

还没开始看,看得另外一本书

评分

全英文,看不懂,需要高水平的英语才行。不适合6级一下的人群

评分

书没有塑封 背后被戳了洞

评分

可以

评分

跨电是个新领域,不苛求,有参考价值

跨境电商专业英语 epub pdf mobi txt 下载

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