Hacking Growth epub pdf  mobi txt 电子书 下载

Hacking Growth epub pdf mobi txt 电子书 下载 2025

Hacking Growth epub pdf mobi txt 电子书 下载 2025


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发表于2025-04-03

商品介绍



Crown Business 2017-4-25 Hardcover 9780451497215

Hacking Growth epub pdf mobi txt 电子书 下载 2025



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书籍描述

肖恩·埃利斯

Sean Ellis

首屈一指的增长黑客网络社区GrowthHackers.com的联合创始人兼CEO。网站拥有180万全球用户。肖恩于2010年提出了“增长黑客”一词,也是增长黑客大会的发起人。创业公司和财富100强企业的商业智库。《纽约时报》《华尔街日报》《连线》《快公司》、Inc.com和TechCrunch等诸多媒体都对他进行过报道。

摩根·布朗

Morgan Brown

资深创业公司营销专家,与肖恩一同创办了GrowthHackers.com。曾任Inman News首席运营官。目前任职于Facebook。

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Hacking Growth epub pdf mobi txt 电子书 下载 2025

Hacking Growth 下载 epub mobi pdf txt 电子书 2025

Hacking Growth pdf 下载 mobi 下载 pub 下载 txt 电子书 下载 2025

Hacking Growth mobi pdf epub txt 电子书 下载 2025

Hacking Growth epub pdf mobi txt 电子书 下载
想要找书就要到 静思书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

读者评价

评分

##It’s a quite joyful and smooth reading experience. I find it extremely pragmatic and detail oriented. Maybe it’s a way for providing and fueling consistent growing and expansion. It’s also a way of thinking and logical strategy. Pinpoint and test and reciting it and perfection.

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##读了又好像没读的一本书,前半本比后半本有趣。

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##其他版本的都写得不如这本好,我总感觉其他版本写的思路不如这个清晰,可能是实践上要比增长黑客之父差吧。 这本书让我突然意识到一个很核心的问题:增长黑客模式非常适合跨部门协作。现在的互联网公司各部门其实更多是各自为战,很难一起为一个核心目标合作,更多都是考虑自己...  

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##实验逻辑至今依然实用,可惜很多案例虽然也就几年前,但已经失去了时效性。A/B testing的思路其实很像做科学实验,这本书的应用可以称得上次时代营销圣经吧。许多内容、表格和套路依然可以经常参照。 @2019-12-16 20:36:00

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##先读前半本

评分

##must read for growth hacking

Hacking Growth epub pdf mobi txt 电子书 下载 2025

类似图书 点击查看全场最低价

Hacking Growth epub pdf mobi txt 电子书 下载 2025


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