具體描述
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
用戶評價
##和其他Oreilly的書一樣，非常有道理，但一無是處。。。。
評分##非常好
評分##very detailed, can execute step by step. However, not suitable for every situation
評分##沒想到新年第一本標記的是required reading。書裏框架過多，有時候看得我有點煩躁，但可能不失為輔助工作的實用工具。
評分##一般般
評分##即便已經算是資深，讀瞭讀還是覺得有不少值得藉鑒的地方，特彆是前半部分align UX和公司産品理念，中間關於competitor的細分。算是UX人的工具書，還是值得讀的
評分多年前就入瞭，沒想到直到今天有個培訓項目逼到自己要去讀它以參考其方式方法。 不過也許就是專業，有些書隻有到那個點上讀它，纔可聞其味。 https://www.millielin.com/blog/2020-06-09-ux-strategy-reading-notes/
評分##一般般
評分##和其他Oreilly的書一樣，非常有道理，但一無是處。。。。
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