Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
##文笔赶不上WI,但从另一角度来看乔教主,也是韵味浓郁
评分##作者是和乔布斯有交往的财经记者,可以多一个角度去理解乔布斯。如果单从传记看,比不上《乔布斯传》对其生平的客观详尽描述,而且有些从记者角度理解企业的局限性。
评分##看看
评分##英语浅显易懂,正用来学英语
评分##看的台版,不一样的乔布斯
评分##看看
评分##文笔赶不上WI,但从另一角度来看乔教主,也是韵味浓郁
评分我买的是精装本,比来比去发现还是亚马逊最便宜。这本书封面的手感很好。内容还没仔细读,但是草草翻了几页发现文字浅显易懂,虽是英文版,但是读起来并不困难。
评分##英语浅显易懂,正用来学英语
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