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用户评价
##worth a reading indeed. But it is too long for a book
评分##这本书没法不给五星。没读这本书之前其实也看过这个曲线，大概知道什么意思，当时很好奇怎么可以把那一个鸿沟写出一门书来。I’m blown away.不光光是解释了这个鸿沟是什么，有什么tactics去解决这个鸿沟。很喜欢后面两张大的picture看在整个公司成面上，leadership，hiring，compensation等等方面的影响。这些也是很容易被忽略，却也是很重要的一部分。
评分##worth a reading indeed. But it is too long for a book
评分##It’s always easier said than done.
评分##the visionaries and pragmatists, unique functionality and ancillary attributes, the whole product, niche by niche, informed imagination, define the battle, product-centric and market-centric, customer-oriented distribution and distribution-oriented pricing...
评分##Maybe the most unnoticed high tech marketing book in China (3rd edition never translated since 2014). Full of lessons learnt by silicon valley startups, strategy exceptionally well explained in marketing language, D-Day analogy simply brilliant. Couldn't find a more enlightening reference for my career ahead.
评分##读之前以为是在讲整个 tech adoption cycle，读之后发现是在讲非常具体的2B科技产品营销。里面很多特别有意思的框架，之后回来参考。
评分##读之前以为是在讲整个 tech adoption cycle，读之后发现是在讲非常具体的2B科技产品营销。里面很多特别有意思的框架，之后回来参考。
评分##all time classic. a lot interesting insights to reconstruct the business world.
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