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##Classic text books ever！terms such as building brands,big ideas,never “obsolescence”. The basic principles grounded from facetious metaphor.
評分##開啓無數人的廣告夢
評分##It tells you everything about Advertising !
評分##a lot information to take in. nice one.
評分##Ultimately,this book is important because it's not just about advertising ,it's also about how people think and behave at the sharp end of business - any business. —Foreword by Sir Alan Parker
評分##在描述有創意的人的common traits的時候很多東西ps可以用到
評分##開啓無數人的廣告夢
評分##It tells you everything about Advertising !
評分##mouth wartering
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