具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##積纍-歸類-實踐
評分讀的是2013版，花瞭7、8刀買瞭一本紙質的然後後悔瞭，薄薄28頁，雖然讀完覺得佐證瞭自己的一些想法，但是還是覺得貴瞭……
評分##Very candid and inspiring
評分##加點例子的話就五星好評瞭
評分##對於積纍specific knowledge和general knowledge的重要性和難度錶示太贊同瞭
評分##積纍-歸類-實踐
評分##不可思議閱讀的整個過程感覺
評分##積纍-歸類-實踐
評分##不可思議閱讀的整個過程感覺
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