具体描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用户评价
##Neat writing, extremely pleasant reading experience
评分##48页的小书富含思维真相！
评分读的是2013版，花了7、8刀买了一本纸质的然后后悔了，薄薄28页，虽然读完觉得佐证了自己的一些想法，但是还是觉得贵了……
评分##作者在广告领域工作多年，讲的方法很实用
评分##对于积累specific knowledge和general knowledge的重要性和难度表示太赞同了
评分##Gah, he just depicts the exact process of my creative working. And it makes you startled that by just lining these out you can produce a book! Gah, still thank Mr. Young for writing these simple facts down.
评分##这也太酷了吧！http://bookre.org/reader?file=833700&pg=1
评分##48页的小书富含思维真相！
评分##Simple and practical. Easy to read with insightful thoughts
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2026 book.tinynews.org All Rights Reserved. 静思书屋 版权所有