具体描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用户评价
##learned nothing new but proved that I have been doing the right thing ;)
评分##对于积累specific knowledge和general knowledge的重要性和难度表示太赞同了
评分 评分##Gah, he just depicts the exact process of my creative working. And it makes you startled that by just lining these out you can produce a book! Gah, still thank Mr. Young for writing these simple facts down.
评分 评分##作者在广告领域工作多年，讲的方法很实用
评分##Readable, true and practical.
评分##48页的小书富含思维真相！
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