具體描述
'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal'called "prodigy, enfant terrible, founder of agencies, creator of legends" each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, 'DAMN GOOD ADVICE (For People With Talent!)', is a must have for anyone on a quest for success.
用戶評價
##廣告狂人原型George Lois以自己為原料熬製的120碗心靈雞湯 好不好喝看個人：）
評分##想給George Lois傢掃地，擦奬杯…連夜又下兩本他的書，然後要又一些其他的決心。總之，好！
評分##the only thing that gets better when it gets bigger is a penis!
評分##跟著喬治學做人。順便，學習做廣告。沒有具體技巧，更多講的是視角和選擇。
評分##introduction to the art of branding and salesmanship for young entrepreneurs!
評分##廣告狂人原型George Lois以自己為原料熬製的120碗心靈雞湯 好不好喝看個人：）
評分##終於擼完瞭~
評分##果然，George Lois把書也做成瞭廣告，每一條“建議”都是廣告。是一本應該隨手拿起來多翻一翻的書。比起 如何做廣告，他更想講，如何享受你的工作和生活。一點都不過時。 The Big Idea is never about inspiration, it is about discovery.
評分##the only thing that gets better when it gets bigger is a penis!
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