具体描述
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
用户评价
##即使作为业内人士，能给的最高评价也就是“呵呵”。
评分##Fly or die.
评分##在巴厘岛休假，逛书店时无意中看到这本书。 决定买下来只是因为书名。 拆封之后才意识到这本书可能是我之后职业和人生的重要导师。 对于一个广告菜鸟来说，不到一万字的黄金宝典给我点亮一盏明晃晃的指路灯，每句话都直击我心。 当下就决定把它翻译成中文，每字每句的推敲。 ...
评分##起初我是被这本书的名字和书内独特的排版所吸引，但当我真正去读这本书时，发现这本书是一本“人生冒险指南，创意策划必读书.”如果你现在做的是广告策划等工作岗位，非常建议你读一读这本书。 从排版上来看，书内没有大量繁琐的词汇，书本排版配色主要以，黑、白、图片和少量...
评分 评分 评分 评分##在巴厘岛休假，逛书店时无意中看到这本书。 决定买下来只是因为书名。 拆封之后才意识到这本书可能是我之后职业和人生的重要导师。 对于一个广告菜鸟来说，不到一万字的黄金宝典给我点亮一盏明晃晃的指路灯，每句话都直击我心。 当下就决定把它翻译成中文，每字每句的推敲。 ...
评分相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.tinynews.org All Rights Reserved. 静思书屋 版权所有