具体描述
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.
Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
用户评价
##这类思维工具在国内其实很难开展，大部分国人无法快速学习理解
评分##商业模式; 价值主张
评分##一个很实用的框架，写ppt组织讨论都可以借用。
评分##眼睛：我会了. 脑子：讲的啥. 非常需要商业实践的一本书
评分##This book presents in a graphic and simple way the analytical approach to value seeking that can be used in business planning. ????????It features a lot of personalized design and graphics that make it easy to learn a lot about the business and leave a lasting impression on the reader.????????????????
评分就。。非常好！一切都通了！
评分##比business model generation好太多。详细介绍了从想法到商业模式验证的各个阶段和具体方法
评分##三年前我在荷兰上过三天的课！吃了三天????
评分就。。非常好！一切都通了！
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