具體描述
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
用戶評價
##Who doesn't hate Whipple ?
評分##Fabulous. Highly recommend for anyone interested in all kinds of creative writing
評分##Who doesn't hate Whipple ?
評分 評分##Fabulous. Highly recommend for anyone interested in all kinds of creative writing
評分##廣告這種東西太基於文化，非母語人士閱讀睏難 @2016-07-21 21:24:08
評分 評分相關圖書
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