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在世人眼里,巴菲特是一代投资大师,可是迄今为止,他没有写过也不打算写任何一本书。几乎全球的价值投资者每年都会关注伯克希尔-哈撒韦公司的年报,因为这个里面就有他写给股东们的一封信,这封信总结一年的得失,其中不免有新的观点和看法。
这封信是世界投资经理人的必读物,其影响何其巨大。 内容简介
Millions of people download Warren Buffett's shareholder letters, searching for tips from the world's greatest investor. Many miss the best part of his letter: his principles. It is their loss. Following these principles, Buffett has turned Berkshire Hathaway, a struggling textile manufacturer, into one of the most respected companies in the world. Early investors have become billionaires. This essential guide to Buffett's shareholder letters highlights what the pundits aren’t telling you and what you can learn about building long-lasting wealth.
Warren Buffett is one of the most successful investors in history. His annual letters to Berkshire Hathaway shareholders have attained legendary status among Wall Street and Main Street investors. Each informative and entertaining letter offers lessons about life, business, and the art of investing that are essential to creating long-lasting wealth. They are based on Buffett's dogged pursuit of the Golden Rule of ownermanager partnership: Treat shareholders the way you would want to be treated—if you were in their place.
In Buffett's Bites, L. J. Rittenhouse, CEO candor expert and former Wall Street banker, serves up an in-depth look at Buffett’s 2008 shareholder letter, highlighting 25 tantalizing nuggets of wisdom. These "bites" afford an inside look at Buffett's unconventional ways that have created Berkshire Hathaway's unrivaled success.
With unflinching honesty and insight, the "Oracle of Omaha" talks candidly about today’s turbulent market: what makes a company worth investing in; why you shouldn't panic when experts insist "the sky is falling"; when to re-evaluate your portfolio; and how to invest safely and wisely for the long haul.
Each savory bite is enhanced with practical information and a timeless moral that can be applied to your own wealth-building strategies. 作者简介
L. J. Rittenhouse is president of Rittenhouse Rankings Inc., an investor relations company that advises managements on building programs that promote candor, accelerate execution and strengthen financial valuation. Her firm publishes the annual Rittenhouse Rankings CEO SurveyTM, the world's only benchmark that measures CEO Candor and correlates these rankings with financial performance, an essential corporate service.
Warren Buffett, Jack Bogle and other executives have recognized Rittenhouse's unique contributions to focus the corporate sector on the strategic value of straight talk, common sense and a fierce dedication to basic economic and accounting principles.
Rittenhouse is the author of Buffett's Bites and Do Business with People You Can Tru$t, both featured selections at the Berkshire Hathaway annual shareholder meeting. She has an MBA from Columbia University and is a founding member of the non-profit, Families with Children from China. 目录
Preface
Introduction
The ABCs of CEO Shareholder Letters.
1 WhatAre Shareholder Letters and Who ReadsThem?
2 Why Read Shareholder Letters?
3 What Makes Berkshire Hathaway's Letters Different?
4 What Is the Berkshire Hathaway Report Card?
5 Is Warren Buffett a CEO or a CCAO?
6 Why Does BuffettTap-Dance to Work Every Day?
Bite-Sized Investor Truths
7 How to Spot Great Businesses Run by Great Managers
8 How to Become an Intelligent Investor
Principles-Based Capitalism for the Twenty-First Century
9 Fiduciary Genetics: The Berkshire Hathaway Owner's Manual
10 Warren Buffett and Galileo: Traditions of Heresy 前言/序言
《价值的坚守:深度解析本杰明·格雷厄姆的投资哲学与实践》 导言:穿越迷雾,重拾价值之锚 在瞬息万变的金融市场中,每一次泡沫的破裂和随之而来的恐慌,都指向一个永恒的主题:投资的本质究竟是什么?本书并非对某一特定时期的市场热点进行追逐,亦非推崇短期投机之道。相反,它是一次对投资思想源头的深刻回溯,是对“价值投资”这一历久弥新理念的系统性梳理和实践指南。我们将聚焦于本杰明·格雷厄姆——这位被誉为“价值投资之父”的智者,深入探究他如何在动荡的时代中,为全球投资者树立起一座坚不可摧的理性灯塔。 第一部分:基石的构建——格雷厄姆的早期思想与市场背景 本书开篇,将带领读者回到20世纪初的美国金融图景。彼时,华尔街充斥着内幕交易、过度乐观和技术分析的盛行,缺乏任何基于企业内在价值的审慎考量。在这样的环境中,格雷厄姆如何捕捉到金融市场的结构性缺陷? 我们将详细剖析格雷厄姆早期的著作与实践,探讨他如何从早期的“烟蒂股”策略逐步演化出更加成熟和全面的价值评估体系。这包括对历史数据、宏观经济波动(如1929年大萧条)的深刻反思,以及他如何从这些教训中提炼出风险控制和安全边际的初步概念。 第二部分:安全边际的艺术——《证券分析》的精髓重构 格雷厄姆最重要的贡献,无疑是对“安全边际”(Margin of Safety)的系统化阐述。本书将用大量的篇幅,以清晰、严谨的语言,解构《证券分析》中关于资产估值和企业财务健康度的核心原则。 我们不会仅仅停留在概念的介绍,而是深入到实务操作层面: 1. 有形资产的估值: 详细分析净流动资产价值(Net Current Asset Value, NCAV)的计算方法及其局限性。探讨在不同行业中,如何准确衡量企业的“清算价值”与“持续经营价值”。 2. 盈利能力的评估: 重点研究如何识别被高估或被低估的“经调整的平均盈利能力”。这包括对一次性收益、非经常性支出的剥离,以及对资本化租赁等复杂会计处理的辨析。 3. 债务结构与偿付能力: 深入探讨格雷厄姆对资产负债表中负债的审慎态度,特别是对或有负债和优先清偿权的分析框架。 第三部分:投资者的心理防线——直面“市场先生”的谬误 价值投资的实践,其难度往往不在于计算,而在于人性。格雷厄姆深知,投资者的最大敌人往往是自己内心的贪婪与恐惧。本书的第三部分致力于剖析他关于市场心理学的洞察。 我们将系统阐述“市场先生”(Mr. Market)这一经典比喻的深层含义。他不仅仅是一个报价者,更是投资者情绪波动的具象化体现。理解市场先生的非理性,是构建心理防御体系的第一步。 波动性的重新定义: 探讨格雷厄姆如何将市场价格的波动视为一种潜在的机会,而非必须规避的风险。 纪律性与独立思考: 分析要求投资者保持独立判断,不受市场噪音干扰的必要性。我们将探讨如何在熊市中坚持买入,在牛市中保持克制,这需要何种程度的心理韧性。 第四部分:从“烟蒂”到“企业拥有者”——投资理念的演进与超越 格雷厄姆的投资生涯经历了两个主要阶段。本书将详尽对比和分析这两种策略的差异与联系。 1. 防御性投资者的标准: 聚焦于那些只寻求最低风险和确定性回报的投资者。这包括对P/E(市盈率)、P/B(市净率)等指标的严格限制,以及对股息支付历史的考量。 2. 成长性因素的纳入: 探讨格雷厄姆晚期开始关注的“适度成长”概念。虽然他始终将安全边际置于首位,但他也认识到,一家拥有持久竞争优势、能够稳定增长的企业,其内在价值会随时间加速提升。这部分将为后续的“优秀企业”投资理论奠定基础。 第五部分:实战中的应用与现代金融环境的检验 尽管格雷厄姆的著作写于半个多世纪前,但其核心原则在当代复杂的金融环境中依然适用。然而,我们也必须正视现代市场的变化。 无形资产的挑战: 面对互联网、科技和生物制药等轻资产行业,如何运用格雷厄姆的框架评估那些在传统资产负债表上体现不明显的企业价值? 对指数基金的看法: 深入解读格雷厄姆对“被动投资”和“主动选择”的平衡观点,以及他为普通投资者提出的务实资产配置建议。 案例分析: 通过剖析特定历史案例,展示如何应用格雷厄姆的估值方法,来识别那些被市场暂时错估的优质或被困的上市公司。 结语:永恒的理性投资宣言 本书旨在为寻求长期、稳健财富增值的读者提供一张清晰的路线图。它不是一本关于快速致富的秘籍,而是一份关于如何在市场喧嚣中保持清醒、恪守原则的宣言。通过对本杰明·格雷厄姆思想的深度挖掘,我们期望读者能够建立起一套独立、审慎的投资决策系统,真正理解价值投资并非一种策略,而是一种穿越周期的思维模式。 坚守理性,敬畏价值,是每一位严肃投资者必须学会的第一课。