具體描述
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
用戶評價
##值得一讀的講消費心理的書。特彆是在當下自己的財政齣現危機，錢不夠花，同時又要探索自己客戶的需求的時候，這部書的價值尤其重要！
評分##5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
評分##值得一讀的講消費心理的書。特彆是在當下自己的財政齣現危機，錢不夠花，同時又要探索自己客戶的需求的時候，這部書的價值尤其重要！
評分##說來容易做來難，慢慢實踐吧
評分##Happy Money 5大消費觀 ： 1️⃣ 買體驗，買經驗 2️⃣ 越喜歡，越少買 3️⃣ 先付錢，後享受 4️⃣ 花錢買時間 5️⃣ 為彆人花錢
評分##Psych1103
評分##5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
評分##老闆藉我讀的= = 有些意思
評分##Psych1103
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