具體描述
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
用戶評價
##5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
評分##讀完懷疑自己是不是學過英語，明明可以用簡潔通俗的語言錶達，不知道為什麼要加入那麼多生僻的詞匯增加閱讀障礙。竟然看到有人評論語言通俗，你是認真的嗎？剛讀完How to measure your life?那纔叫通俗好麼，一口氣讀完酣暢淋灕，如果不是喜歡的教授力薦，早就要撕書瞭。
評分##說來容易做來難，慢慢實踐吧
評分##五個原則牢記心中，話說最喜歡的課仍然是計量經濟學，設計實驗什麼的，真有趣。
評分##audible
評分##audible
評分##讀完懷疑自己是不是學過英語，明明可以用簡潔通俗的語言錶達，不知道為什麼要加入那麼多生僻的詞匯增加閱讀障礙。竟然看到有人評論語言通俗，你是認真的嗎？剛讀完How to measure your life?那纔叫通俗好麼，一口氣讀完酣暢淋灕，如果不是喜歡的教授力薦，早就要撕書瞭。
評分##這個主題在國內沒有市場…都急著賺錢呢，很少有人會停下來想想怎麼花錢。至於幸福感，在當下的中國那根本不重要。文筆挺好的，適閤學寫作。（居然有個標簽是蘭老師????蘭老師薦書質量確實很高）
評分##說來容易做來難，慢慢實踐吧
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