具體描述
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
用戶評價
##老闆藉我讀的= = 有些意思
評分##5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
評分##值得一讀的講消費心理的書。特彆是在當下自己的財政齣現危機，錢不夠花，同時又要探索自己客戶的需求的時候，這部書的價值尤其重要！
評分##老闆藉我讀的= = 有些意思
評分##1. Buy experiences, not things 2. Make it a treat (buying smaller things that you enjoy rather than expensive ones) 3. Buy time (get more time to enjoy things even at the cost of spending money) 4. Pay now, consume later 5. Invest in others (buy your friends and family gifts)
評分##讀完懷疑自己是不是學過英語，明明可以用簡潔通俗的語言錶達，不知道為什麼要加入那麼多生僻的詞匯增加閱讀障礙。竟然看到有人評論語言通俗，你是認真的嗎？剛讀完How to measure your life?那纔叫通俗好麼，一口氣讀完酣暢淋灕，如果不是喜歡的教授力薦，早就要撕書瞭。
評分##audible
評分##幾句話說明白瞭的事情能賣齣一本書來絮絮叨叨。。。
評分##1. Buy experiences, not things 2. Make it a treat (buying smaller things that you enjoy rather than expensive ones) 3. Buy time (get more time to enjoy things even at the cost of spending money) 4. Pay now, consume later 5. Invest in others (buy your friends and family gifts)
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