Shoe Dog epub pdf mobi txt 电子书 下载 2025
发表于2025-04-26
Shoe Dog epub pdf mobi txt 电子书 下载 2025
One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
Shoe Dog epub pdf mobi txt 电子书 下载 2025
Shoe Dog 下载 epub mobi pdf txt 电子书 2025Shoe Dog mobi pdf epub txt 电子书 下载 2025
Shoe Dog epub pdf mobi txt 电子书 下载##创业的部分就是另一本“创业维艰”。Phil Knight 在书里经常用到”He is my people”这句话,也就是他所说的有共同理想并愿意为之努力的“Shoe Dog”,到后半段觉得商业眼光判断很重要,识人更重要。被 Phil 四处差遣灭火和发展新业务的 Johnson,坐着轮椅照样搞定展销会的 Woodell,Nike 的成功的重要原因之一在于集结了这一群 Shoe Dog. 最后 Phil 说,他发现年轻人对时局很悲观,他承认大时代和运气很重要,非常重要。可是怎么也比二战后更好,机会更多,还是一句老话:越努力越幸运。
评分##对于一个跑者来说,耐克的鞋可能比不上亚瑟士、NewBalance,甚至不一定比阿迪好,但你一定至少穿过一次。 对于一个投资者而言,耐克作为全球第一运动品牌,是一只不折不扣的大牛股,又处在比较容易理解的消费行业,研究好它的历史对你的投资一定会有帮助。(1979~1999年,耐克...
评分##在禅者的初心中铃木俊隆云:在初学者看来可能性极多,而在大师眼中寥寥无几。不由想到师傅常与我说的--拳打千遍自化,手眼身法步,精神气力功。人一辈子,能做好一件事,便极不易,而大多数人,本源便没有做好一件事的能力。奈特用一辈子做好了一双鞋,这双鞋的品牌价值高达300多亿美金,它叫耐克。奈特用耐克连接了无数体育运动爱好者的心,从普雷方丹到麦克乔丹,从老虎伍兹到第一次参加奥运会的中国体育健将们,鞋狗的心路历程,读来时而让人热血沸腾,时而令人潸然泪下,全书用一个词来概括--切肤!奈特很早就发现,信仰让人无法抵抗,他坚定地信仰,能创造一款让人们舒适地跑几公里的鞋子,会让这个世界变得更加美好。他把运动鞋的运动功能发展成了日常生活和时尚功能。简单的“诚实”在企业运作中起到了巨大的作用,也数次让企业化险为夷。
评分 评分 评分##创业的部分就是另一本“创业维艰”。Phil Knight 在书里经常用到”He is my people”这句话,也就是他所说的有共同理想并愿意为之努力的“Shoe Dog”,到后半段觉得商业眼光判断很重要,识人更重要。被 Phil 四处差遣灭火和发展新业务的 Johnson,坐着轮椅照样搞定展销会的 Woodell,Nike 的成功的重要原因之一在于集结了这一群 Shoe Dog. 最后 Phil 说,他发现年轻人对时局很悲观,他承认大时代和运气很重要,非常重要。可是怎么也比二战后更好,机会更多,还是一句老话:越努力越幸运。
评分##Nike的创始人骨子里也是个好marketer,虽然他在书里拿没有任何理论支撑的广告营销开玩笑……书本身写的很诚恳,很真实,没有那种成功人士的傻逼劲儿
Shoe Dog epub pdf mobi txt 电子书 下载 2025