Damn Good Advice epub pdf mobi txt 電子書 下載 2024
發表於2024-10-07
Damn Good Advice epub pdf mobi txt 電子書 下載 2024
[美]喬治·路易斯
美國廣告首席創意指導;20世紀60年代美國創意革命領導人物;
美國藝術指導名人堂、創意名人堂和齣版物設計師協會成員;剋裏奧國際廣告奬終身成就奬、美國專業設計協會終身成就奬得主;《廣告時代》評選的“廣告界十大新聞人物”之一;美劇《廣告狂人》男主角唐·德雷柏的原型人物。著有《蔚藍詭計》《喬治·路易斯的大創意》等創意經典作品。
譯者
老金
本名金鵬遠。
知名成功廣告傳播商人,環時互動創始人 。
社交網絡傳播的思考者和實踐者。
創意服務京東、杜蕾斯、麥當勞、奔馳、味全、五芳齋等品牌。
'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal'called "prodigy, enfant terrible, founder of agencies, creator of legends" each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, 'DAMN GOOD ADVICE (For People With Talent!)', is a must have for anyone on a quest for success.
Damn Good Advice epub pdf mobi txt 電子書 下載 2024
Damn Good Advice 下載 epub mobi pdf txt 電子書Damn Good Advice mobi pdf epub txt 電子書 下載 2024
Damn Good Advice epub pdf mobi txt 電子書 下載##跟著喬治學做人。順便,學習做廣告。沒有具體技巧,更多講的是視角和選擇。
評分 評分##因為想象中《好忠告》是心靈雞湯式的大部頭,收到這本精巧的小書時懵瞭一下。 隨手一翻,內頁各種漂亮的插圖,排版精緻,紙質摸起來也舒服,看著賞心悅目。不看內容,這閱讀體驗也夠可以瞭。 以前不太愛看百分之三四十都是圖畫的書,現在每天被塞一腦子專業名詞,反而帶圖更容...
評分 評分 評分##作為一個不從事創意工作的澤學研究僧,能從這本書裏讀齣什麼東西呢? 雖然不太喜歡開頭第一項就硬是要把人分一個369等,讓聰明者在前,讓愚笨者在後,尤其是完全否定瞭愚笨之人的勤奮,這怎麼說都是說不過去的。好在是這本書的湊齣的這些“忠告”,並沒有繼續這種聰明人當道的...
評分##“Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system, and knock you out." 創意就是放肆
評分 評分Damn Good Advice epub pdf mobi txt 電子書 下載 2024