具體描述
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
用戶評價
看的視頻，覺得挺沒勁的，沒什麼深度，沒學到什麼東西。3條還算仔細講瞭，feature creep(不做過多的功能), desire line(讓人們“走”齣道路，觀察這種結果，而不是去預設)，Hick's law(選擇越多越難選擇)
評分##基本上一頁一個規則，簡潔明瞭也深入。不僅是一本學習設計principles的好書，也是一本學習寫作的好書。
評分##生活中普通的設計原來都有深意
評分##讀的很辛苦，邊讀邊做筆記，但是作為産品設計第一書，是要作為手冊放在身邊隨時查閱。就算有時候可以顛覆裏麵的某些規則，也是在完全讀透瞭之後。
評分##????usability guideline入門寶典
評分##學一遍名詞還挺好玩的。純科普用。
評分##inspiring, proper to brows before bed
評分##生活中普通的設計原來都有深意
評分##有這麼一個總結的很好
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