具體描述
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
用戶評價
##讀的很辛苦，邊讀邊做筆記，但是作為産品設計第一書，是要作為手冊放在身邊隨時查閱。就算有時候可以顛覆裏麵的某些規則，也是在完全讀透瞭之後。
評分##感覺有點為賦新詞強說愁，不過也可能是某個概念在不同的設計領域有不同的錶述吧。
評分##1/4扯淡詞條，1/2 普通詞條，1/4 啓發性詞條。
評分看的視頻，覺得挺沒勁的，沒什麼深度，沒學到什麼東西。3條還算仔細講瞭，feature creep(不做過多的功能), desire line(讓人們“走”齣道路，觀察這種結果，而不是去預設)，Hick's law(選擇越多越難選擇)
評分##Highly recommend!
評分##125條關於設計的原則，涉及美學，可用性，認知心理，進化心理，設計方法等等各方麵，非常具有有啓發性，信息量巨大。即使不能讓你的設計突飛猛進，但肯定有助於分辨好的設計與爛的設計，而且知道好的設計好在哪。適閤放在身邊時不時查閱
評分##inspiring, proper to brows before bed
評分##很多都是其他學科的常識簡介
評分##整本書彌漫著evolutionary psychology的調調。走馬觀花看一遍，還是蠻有趣的。
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