具体描述
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
用户评价
##入门读物 不错
评分##搞设计的人真可怕，心理抓得这么透切
评分##125个设计原则并同时会给出一个方便理解的例子
评分##Highly recommend!
评分##125条关于设计的原则，涉及美学，可用性，认知心理，进化心理，设计方法等等各方面，非常具有有启发性，信息量巨大。即使不能让你的设计突飞猛进，但肯定有助于分辨好的设计与烂的设计，而且知道好的设计好在哪。适合放在身边时不时查阅
评分##读的很辛苦，边读边做笔记，但是作为产品设计第一书，是要作为手册放在身边随时查阅。就算有时候可以颠覆里面的某些规则，也是在完全读透了之后。
评分##生活中普通的设计原来都有深意
评分##Highly recommend!
评分##Highly recommend!
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