具體描述
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
用戶評價
##Initiative and elucidative for the newbies to the e-commerce design field.
評分##心理行為學經典實驗迴顧
評分##心理行為學經典實驗迴顧
評分##心理行為學經典實驗迴顧
評分##design for persuasion and the unconscious mind , human want to belong , its social validation . reciprocity and concession互惠讓步原則 , invoking scarcity 事物稀缺， 人們反而更想要， 物以稀為貴。 盡量少的選擇， speak to self-centered , unconscious mind , its all about you .
評分##心理行為學經典實驗迴顧
評分##寫的很不錯，說不上對實際網站設計有直接的影響，但是作為和設計有關的心理學引路書可以瞭。要深入的話，每個章節可以都再去找對應的書研究。
評分##這一類的書讀完以後，可以對現有互聯網産品從心理學角度做些分析~應該是很有意思的一件事。沒什麼生詞，作者寫的還是很淺顯易懂的~
評分##Initiative and elucidative for the newbies to the e-commerce design field.
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