具體描述
The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.
Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.
In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.
用戶評價
##雖然作者的文風很讓人討厭，但內容不錯，還是給五星。
評分##讀瞭最重要的幾章，不賴。
評分適閤入門的想做用戶研究和産品經理的！
評分##在榖歌的一個會上見過作者本人，聽過他的演講。特彆有激情的一個人。完全是欣賞那個人，纔買瞭書。很牛，我花瞭這麼久纔看完，而且感覺70％的內容沒有消化掉。再給我點世間。
評分##還行，可能通過讀書能學到的也就止步於此瞭。
評分##有人抱怨“廢話”多...想要乾貨可以自己整理好咩？/作者的語言挺活潑的，這種書文風要是再不歡快點，就像嚼乾麵包還不給水一樣。/快兩星期沒讀小說瞭。好想看新買的《天意》啊，而不是這個。。。/ 2012年5月10標記的在讀。那時候剛迴JF，剛開始接觸主站改版項目。對網站數據分析最初的瞭解都來自這本書。
評分##在榖歌的一個會上見過作者本人，聽過他的演講。特彆有激情的一個人。完全是欣賞那個人，纔買瞭書。很牛，我花瞭這麼久纔看完，而且感覺70％的內容沒有消化掉。再給我點世間。
評分##有人抱怨“廢話”多...想要乾貨可以自己整理好咩？/作者的語言挺活潑的，這種書文風要是再不歡快點，就像嚼乾麵包還不給水一樣。/快兩星期沒讀小說瞭。好想看新買的《天意》啊，而不是這個。。。/ 2012年5月10標記的在讀。那時候剛迴JF，剛開始接觸主站改版項目。對網站數據分析最初的瞭解都來自這本書。
評分##引人入勝。AK經典之作！
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