具体描述
The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.
Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.
In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.
用户评价
适合入门的想做用户研究和产品经理的！
评分 评分##引人入胜。AK经典之作！
评分##虽然作者的文风很让人讨厌，但内容不错，还是给五星。
评分 评分##有人抱怨“废话”多...想要干货可以自己整理好咩？/作者的语言挺活泼的，这种书文风要是再不欢快点，就像嚼干面包还不给水一样。/快两星期没读小说了。好想看新买的《天意》啊，而不是这个。。。/ 2012年5月10标记的在读。那时候刚回JF，刚开始接触主站改版项目。对网站数据分析最初的了解都来自这本书。
评分适合入门的想做用户研究和产品经理的！
评分##虽然简单，但比较系统
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