The Golden Secrets of Lettering书写的秘密 字体设计英文字型设计 epub pdf mobi txt 电子书 下载 2024

The Golden Secrets of Lettering书写的秘密 字体设计英文字型设计 epub pdf mobi txt 电子书 下载 2024

The Golden Secrets of Lettering书写的秘密 字体设计英文字型设计 epub pdf mobi txt 电子书 下载 2024

Product details
Hardcover: 168 pages
Publisher: Thames and Hudson Ltd; 01 edition (22 Jun. 2017)
Language: English
ISBN-10: 050024152X
ISBN-13: 978-0500241523
Product Dimensions: 21.8 x 2.1 x 25 cm

The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork Hardcover – 22 Jun 2017
by Martina Flor (Author)



内容简介
Through easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of sketches and illustrations, Martina Flor shows how to transform initial lettering concepts and sketches into a well-shaped, exquisite piece of digital lettering that can be published and sold. Learn how to train your typographic eye by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step – from start to finish, from analogue to digital – and gives valuable tips about how to make a career as a lettering artist.

Table of Contents

1. Visual Storytelling: defining lettering and its difference from calligraphy and type design ? 2. The Typographic Eye: the importance of observation
? 3. Basics: the DNA of letters ? 4. Tools and Applications: pens, brushes and other tools
? 5. The Lettering Designer’s Playground: an overview of lettering styles ? 6. Composition and Embellishments: structure, hierarchy and flourishes
? 7. Sketching Letterforms: from rough sketch to refined drawing (and some helpful tips and tricks) ? 8. From Analogue to Digital: vectorizing your lettering
? 9. The Finishing Touch: adding colour and texture 10. Work in Progress: becoming a professional designer    

The Golden Secrets of Lettering书写的秘密 字体设计英文字型设计 epub pdf mobi txt 电子书 下载 2024