Competitive Advantage竞争优势 英文原版 [平装] epub pdf mobi txt 电子书 下载 2024

Competitive Advantage竞争优势 英文原版 [平装] epub pdf mobi txt 电子书 下载 2024

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Competitive Advantage竞争优势 英文原版 [平装] epub pdf mobi txt 电子书 下载 2024

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内容简介

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

作者简介

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy.

精彩书评

The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
--Financial Times

前言/序言

Competitive Advantage竞争优势 英文原版 [平装] epub pdf mobi txt 电子书 下载 2024

Competitive Advantage竞争优势 英文原版 [平装] 下载 epub mobi pdf txt 电子书 2024

评分☆☆☆☆☆

好好！！！！！！！！

评分☆☆☆☆☆

英文版的原著，很不错。

评分☆☆☆☆☆

纸张一般，印刷清晰。看看有没有关键字：Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy. Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy. The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.

评分☆☆☆☆☆

朋友说这个买对的了啊

评分☆☆☆☆☆

不错，很有名的一本书，原版比翻译要好

评分☆☆☆☆☆

书还行 就是纸张太差了点 ………………价格偏贵

评分☆☆☆☆☆

His outline of industry segmentation helps to keep readers focused on properly using capital to maximize earnings and competitive positions (a common mistake in the business world). I found the read most helpful in structuring a much more sound strategic plan for my own company. Thank you to Mr. Porter for providing such a wonderful strategic guide.

评分☆☆☆☆☆

Mr. Porter's book did an excellent job in outlining all the key areas that matter in the real world. Mr. Porter takes you through the exercise of properly choosing strategies (price, differentiation, technology) while focusing on buyer values to create sustainable competitive advantages and barriers.

评分☆☆☆☆☆

书的质量看上去还是很不错的！

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