现货 Marketing 4.0 营销革命4.0 “营销之父”菲利普·科特勒新作 精装 epub pdf  mobi txt 电子书 下载

现货 Marketing 4.0 营销革命4.0 “营销之父”菲利普·科特勒新作 精装 epub pdf mobi txt 电子书 下载 2024

现货 Marketing 4.0 营销革命4.0 “营销之父”菲利普·科特勒新作 精装 epub pdf mobi txt 电子书 下载 2024


简体网页||繁体网页

下载链接在页面底部


点击这里下载
    


想要找书就要到 静思书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-12-23

商品介绍



店铺: 中国进口图书旗舰店
出版社: Wiley
ISBN:9781119341208
商品编码:16883643765
页数:208

现货 Marketing 4.0 营销革命4.0 “营销之父”菲利普·科特勒新作 精装 epub pdf mobi txt 电子书 下载 2024



类似图书 点击查看全场最低价

相关书籍





书籍描述

基本信息

  • 出版社: Wiley; 1 (2016年12月5日)
  • 精装: 208页
  • 语种: 英语
  • ISBN: 1119341205
  • 条形码: 9781119341208
  • 商品尺寸: 17 x 4.3 x 24.1 cm

商品描述

作者简介

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.

HERMAWAN KARTAJAYA is the founder of MarkPlus, Inc., the largest marketing consulting firm in Indonesia.

IWAN SETIAWAN is COO of MarkPlus, Inc.

目录

Acknowledgments xiii

Prologue: From Marketing 3.0 to Marketing 4.0 xv

About the Authors xix

Part I FUNDAMENTAL TRENDS SHAPING MARKETING

1 Power Shifts to the Connected Customers 3

From Exclusive to Inclusive 7

From Vertical to Horizontal 10

From Individual to Social 13

Summary: Horizontal, Inclusive, and Social 14

2 The Paradoxes of Marketing to Connected Customers 17

Breaking the Myths of Connectivity 20

Summary: Marketing amid Paradoxes 28

3 The Influential Digital Subcultures 29

Youth: Acquiring the Mind Share 32

Women: Growing the Market Share 35

Netizens: Expanding the Heart Share 37

Summary: Youth, Women, and Netizens 40

4 Marketing 4.0 in the Digital Economy 43

Moving from Traditional to Digital Marketing 47

Integrating Traditional and Digital Marketing 52

Summary: Redefining Marketing in the

Digital Economy 53

Part II NEW FRAMEWORKS FOR MARKETING IN THE DIGITAL ECONOMY

5 The New Customer Path 57

Understanding How People Buy: From Four A’s to Five A’s 60

Driving from Awareness to Advocacy: The O Zone (O3) 66

Summary: Aware, Appeal, Ask, Act, and Advocate 69

6 Marketing Productivity Metrics 71

Introducing PAR and BAR 74

Decomposing PAR and BAR 75

Driving Up Productivity 80

Summary: Purchase Action Ratio and Brand Advocacy Ratio 90

7 Industry Archetypes and Best Practices 91

Four Major Industry Archetypes 94

Four Marketing Best Practices 100

Summary: Learning from Different Industries 104

Part III TACTICAL MARKETING APPLICATIONS IN THE DIGITAL ECONOMY

8 Human-Centric Marketing for Brand Attraction 107

Understanding Humans Using Digital Anthropology 110

Building the Six Attributes of Human-Centric Brands 113

Summary: When Brands Become Humans 118

现货 Marketing 4.0 营销革命4.0 “营销之父”菲利普·科特勒新作 精装 下载 epub mobi pdf txt 电子书 2024


现货 Marketing 4.0 营销革命4.0 “营销之父”菲利普·科特勒新作 精装 pdf 下载 mobi 下载 pub 下载 txt 电子书 下载 2024

现货 Marketing 4.0 营销革命4.0 “营销之父”菲利普·科特勒新作 精装 mobi pdf epub txt 电子书 下载 2024

现货 Marketing 4.0 营销革命4.0 “营销之父”菲利普·科特勒新作 精装 epub pdf mobi txt 电子书 下载
想要找书就要到 静思书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

读者评价

评分

评分

评分

评分

评分

评分

评分

评分

评分

现货 Marketing 4.0 营销革命4.0 “营销之父”菲利普·科特勒新作 精装 epub pdf mobi txt 电子书 下载 2024

类似图书 点击查看全场最低价

现货 Marketing 4.0 营销革命4.0 “营销之父”菲利普·科特勒新作 精装 epub pdf mobi txt 电子书 下载 2024


分享链接









相关书籍


本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.tinynews.org All Rights Reserved. 静思书屋 版权所有