内容简介
《实用英语口语高频话题:外贸英语口语》为学习外贸英语的人提供了大量真实、生动的素材,使在学习掌握语言技能的同时,了解现代国际外贸的现状,以达到在体验外贸中学习语言、提高外贸交际能力的目的。这一特色反映在选材上是丰富多彩的外贸内容,涉及现代市场经济条件下外贸活动的各个方面和时代课题,如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子外贸等。
目录
Part 1 Trade Preparations贸易准备
Unit 1 Demanding an Appointment要求会面
Unit 2 Fixing Time约定时间
Unit 3 Putting Off an Appointment推迟约会
Unit 4 Visiting Clients拜访客户
Unit 5 Booking Tickets票务预订
Unit 6 Entertaining Customers陪客户娱乐
Unit 7 Arranging Meetings安排会议
Part 2 Declaration ofMerchandise商品报关
Unit 1 Commodity Inspection商品检验
Unit 2 Packaging Inspection包装检验
Unit 3 Business Visa商务签证
Unit 4 Getting through Customs海关通关
Unit 5 Inspection at Customs海关检查
Unit 6 International Revenue国际税收
Unit 7 Departing and Entering a Country出境入境
Part 3 Foreign Trade Procedures外贸业务流程
Unit 1 Establishing Relationships建立关系
Unit 2 Inquiry询盘
Unit 3 Offer发盘
Unit 4 Order订货
Unit 5 Payment付款方式
Unit 6 Insurance保险
Unit 7 Complaints索赔
Part 4 Trade Marketing外贸营销
Unit 1 Trade Online网上交易
Unit 2 E-commerce电子商务
Unit 3 Market Research市场调研
Unit 4 Advertising Marketing广告营销
Unit 5 Trade Shows贸易展览
Unit 6 Attending Trade Fairs参加商展
Unit 7 Product Presentation产品推介
Part 5 Deriving Sectors ofTrade外贸的衍生环节
Unit 1 Client Meetings客户会议
Unit 2 Price Negotiation价格谈判
Unit 3 Cargo Shipment货物装运
Unit 4 Disputed Arbitration争议仲裁
Unit 5 Bid and Tender招标投标
Unit 6 Contract Signing合同签订
Unit 7 Trade Relations贸易关系
Part 6 Business Negotiations贸易谈判
Unit 1 Process ofNegotiations谈判进程
Unit 2 Bargaining Consignment Time商谈交货期限
Unit 3 Negotiations on Commission佣金洽谈
Unit 4 ContractNegotiations合同谈判
Unit 5 Negotiations onTrademark商标谈判
Unit 6 Negotiations onAgency代理谈判
Unit 7 Negotiations on Technology Transfer技术转让谈判
Part 7 TradeProprieties外贸礼仪
Unit 1 Changing Plans改变计划
Unit 2 Meeting and Seeing Off迎来送往
Unit 3 Room Check-in入住酒店
Unit 4 Introductions寒暄介绍
Unit 5 Business Treats商业宴请
Unit 6 Showing Visitors Around带客参观
Unit 7 Presenting Gifts礼尚往来
Part 8 Friendly Communications友好交往
Unit 1 Apologies and Replies道歉与应答
Unit 2 Thanks and Replies感谢与应答
Unit 3 Requests and Replies请求与应答
Unit 4 Congratulations and Compliments祝贺与赞美
Unit 5 Klatch聚会
Unit 6 Leave-taking告别
Unit 7 Business Letters商务信函
前言/序言
实用英语口语高频话题:外贸英语口语 epub pdf mobi txt 电子书 下载 2024
实用英语口语高频话题:外贸英语口语 下载 epub mobi pdf txt 电子书 2024