Hooked: How to Build Habit-Forming Products 英文原版 [精装] epub pdf  mobi txt 电子书 下载

Hooked: How to Build Habit-Forming Products 英文原版 [精装] epub pdf mobi txt 电子书 下载 2024

Hooked: How to Build Habit-Forming Products 英文原版 [精装] epub pdf mobi txt 电子书 下载 2024


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Nir Eyal 著

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发表于2024-12-23

商品介绍



出版社: Penguin Books Ltd
ISBN:9780241184837
商品编码:19547536
包装:精装
出版时间:2014-11-06
页数:256
正文语种:英文

Hooked: How to Build Habit-Forming Products 英文原版 [精装] epub pdf mobi txt 电子书 下载 2024



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书籍描述

内容简介

'You'll read this. Then you'll hope your competition isn't reading this. It's that good.' Stephen P. Anderson, Author of Seductive Interaction Design

Twitter, Instagram, Pinterest. These are more than just products, they are habits - apps we turn to without thinking. How? Why? And what can we learn from them?

Hooked unlocks consumer psychologies and reveals the 'Hook Model' - a four-step process of how to make products that people just can't put down. Based on years of research, consulting and practical experience, serial entrepreneur Nir Eyal provides actionable steps for building products people love; unpacks the behavioural techniques used by the most successful habit-forming products; and gives practical insights to create user habits that stick.

Written for product managers, designers, marketers, startup founders and people eager to learn more about the things that control our behavior, Hooked is a blueprint for making products that will bring users back repeatedly - without costly advertising or aggressive messaging.

'Nir's work is an essential crib sheet for any startup looking to understand user psychology.'

Dave McClure, Founder 500 Startups

NIR EYAL spent years in the video gaming and advertising industries where he learned, applied and sometimes rejected the key techniques to motivate and influence users. He is a frequent speaker at industry conferences and Fortune 500 companies, and has taught at the Stanford Graduate School of Business and Design School and the Hasso Plattner Institute of Design. He has sold two technology companies since 2003 and has written for the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

前言/序言


Hooked: How to Build Habit-Forming Products 英文原版 [精装] epub pdf mobi txt 电子书 下载 2024

Hooked: How to Build Habit-Forming Products 英文原版 [精装] 下载 epub mobi pdf txt 电子书 2024

Hooked: How to Build Habit-Forming Products 英文原版 [精装] pdf 下载 mobi 下载 pub 下载 txt 电子书 下载 2024

Hooked: How to Build Habit-Forming Products 英文原版 [精装] mobi pdf epub txt 电子书 下载 2024

Hooked: How to Build Habit-Forming Products 英文原版 [精装] epub pdf mobi txt 电子书 下载
想要找书就要到 静思书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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不错不错

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包装差了点

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包装差了点

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Hooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming Products

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不错不错

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很不错的书,喜欢

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送客户的。客户很喜欢。下次还会再来!

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Hooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming Products

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Hooked: How to Build Habit-Forming Products 英文原版 [精装] epub pdf mobi txt 电子书 下载 2024

类似图书 点击查看全场最低价

Hooked: How to Build Habit-Forming Products 英文原版 [精装] epub pdf mobi txt 电子书 下载 2024


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