A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
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一個廣告人的自白
##好書,真誠有見地。
評分##At a time when you still have 30s to grab someone’s attention, the approach of advertising never stops changing, but the fundamental purposes remain the same.
評分##經典,一部等待後人膜拜並顛覆的經典。
評分##ad參考閱讀
評分##好書,真誠有見地。
評分##廣告寶典
評分##mostly reminiscing about the good old days. has a funny understanding of the word manipulative. not much use.
評分##3星半吧。很多原理性的東西很準確,但是有些東西不免過時,有些隻是很強的個人觀點,也跟現在普遍認可的觀點相悖。另外,這本不是一個廣告人的自白,內容簡介搞錯瞭吧。
評分##At a time when you still have 30s to grab someone’s attention, the approach of advertising never stops changing, but the fundamental purposes remain the same.
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